The secret to successful influencer deals was complimentary their brand name with influencers whose fans act like your favorite people and you will whoever philosophy match your own.
An intact thirty-six% your respondents accept that brand name safety is often an issue, although 33.7% admit one to brand safeguards you’ll sometimes end up being something when running an enthusiastic influencer paign.
The rest 31.3% believe it is not an issue. Allegedly, that it past category has actually overcome the skill of trying to find compatible influencers due to their names, and they have little concern about incongruent values.
A contentious material during the influencer ount away from automation you might properly explore. Some people trust you could speed up virtually sets from influencer options to influencer percentage. Others really worth the personal touching and you will consider influencer sale is actually a great hands-to the processes.
This season there has been a tiny reduction of brand new respondents convinced that automation plays a vital role during the influencer business (73.4%, down away from 77% just last year). Very people using influencer sale are content to use systems and platforms (or run firms who do thus) at this time. Initial suspicions on the AI and you can automation keeps substantially decreased over the last few years. This small avoidance could be antipathy into the widespread usage of AI now.