The three assets of any social network a valuation model

The three assets of any social network a valuation model

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With met with the fortune of obtaining Danah Boyd invest a few complete weeks for the Sweden a couple of years back, discussing their unique extensive degree into Social media records and you can use which have myself and you can som acquaintances, likely to and following Jyri Engestrom’s covers his social things theory, from which I’m a giant lover, and you may interviewing Cameron Marlow when you are within Bing, I’ve gradually reach generate specific effortless types of my personal on how best to have a look at and you may classify other social networking sites.

Among the many habits I take advantage of when looking at social networks and trying to figure out if an individual social media keeps a whole lot more otherwise less prospective really worth than just a unique, and in which one to well worth lays (like in what you certainly will/should you monetize?), is what I phone call this new step 3 assets design.

I believe, All of the social support systems has actually these types of about three distinctive line of property, of Suits to help you Twitter, Flickr, Facebook , LinkedIn and Myspace. The worth of (possibility to monetize) the many possessions differ significantly between the two no matter if.

Correspondence Who may have one particular beneficial correspondence investment?

That is effortless, relationships is actually the actual only real variety of social network you to takes care of so you can monetize new correspondence asset, examples is actually Suits.

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